All entries by this author

The Uptick in Retail Spending Could Be Bad News for Small Business

Feb 17th, 2011 | By
The Uptick in Retail Spending Could Be Bad News for Small Business

The National Retail Federation expects retail sales to rise this year, by the largest percentage in five years. But consumers remain extremely cautious about parting with their hard-earned dollars and if small business owners don’t seize the moment they may lose the biggest opportunity in years. A media insider warns that the clock is already
[continue reading...]



Publicist Reveals Secrets of Super Bowl Sized PR Exposure

Feb 3rd, 2011 | By
Publicist Reveals Secrets of Super Bowl Sized PR Exposure

In her new book, Breaking Your Own News: Using the Media to Spread Your Message and Grow Your Business! Gehring combines her significant media acumen, journalism background and management experience into a press release game plan that will work for anyone. From publicity basics to press release sample templates and exacting interview preparation the book is the perfect playbook to quickly master the who, what, when, where, and how of getting media coverage.