AVOS YouTube Founders Site Acquires Delicious from Yahoo!Apr 27th, 2011 | By Roy Rasmussen | Category: Marketing
Yahoo! has sold its social bookmarking site Delicious to YouTube founders Chad Hurley and Steve Chen, Hurley and Chen announced Wednesday. The Delicious service will become part of a new Internet company called AVOS.
“We’re excited to work with this fantastic community and take Delicious to the next level,” said Hurley. “We see a tremendous opportunity to simplify the way users save and share content they discover anywhere on the web.”
Delicious (formerly del.icio.us), founded in 2003 and acquired by Yahoo! in 2005, allows users to tag their bookmarks with index terms and share the results with others. The collective results are compiled on Delicious’ site to display hotlists of popular and recent sites.
Hurley and Chen plan to reduce information overload on Delicious by introducing innovative features drawn from their YouTube experience. “We see this problem not just in the world of video, but also cutting across every information-intensive media type,” Chen said.
Hurley and Chen began their careers working for PayPal before they founded YouTube in 2005. They sold YouTube to Google for $1.65 billion in October 2006. They have located Delicious blocks away from where they started YouTube in downtown San Mateo, California. They are actively hiring a team of experts with the stated goal of building the best information discovery service on the web.
The transaction marks another step towards Yahoo’s goal of shedding its non-essential assets to refocus on its best-performing websites and display advertising. Last week Yahoo! discontinued its Yahoo! Buzz news site.
Yahoo! will continue to operate Delicious until approximately July 2011. At that point, Delicious information will be moved over to AVOS.
Delicious’ blog has posted instructions for helping current users make the transition to Yahoo!
“Starting today, we will ask you to login to Delicious again and agree to let Yahoo! transfer your bookmarks to the new owner.”
For more information about the transition, Delicious users are directed to a list of frequently asked questions about the AVOS transition.