Marketing

Home Shopping Network Allies with Kraft Foods

Mar 14th, 2011 | By
Home Shopping Network Allies with Kraft Foods

TV retailer Home Shopping Network (HSN) announced a strategic alliance with food manufacturer Kraft Foods Thursday. The two companies will combine cooking ideas with cooking products, allowing consumers to buy HSN products on Kraftfoods.com’s recipe pages while enabling them to access Kraft Foods content through HSN.com and other HSN venues. HSN and Kraft Foods plan
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Subway Passes McDonalds as World’s Biggest Fast Food Chain

Mar 8th, 2011 | By
Subway Passes McDonalds as World’s Biggest Fast Food Chain

Subway now owns more restaurants worldwide than McDonald’s, 33,749 to 32,737, it was learned this week after McDonald’s year-end Securities and Exchange Commission filing was publicized. However, McDonald’s still leads the industry in sales, with $24 billion in revenue in 2010. Subway has pursued its growth through a number of strategies. One is opening stores
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Hyundai Unleashes Oscar Marketing Blitz

Feb 28th, 2011 | By
Hyundai Unleashes Oscar Marketing Blitz

Hyundai aired nine ads during the 83rd Academy Awards, showcasing its three newest Sonata powertrains and its Equus flagship sedan. The ads centered around Hyundai’s new marketing slogan, “New Thinking, New Possibilities.” The new slogan is meant to communicate the idea of “modern premium,” inspired by companies like Apple’s iPhone and Nespresso that are known
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Facebook Marketing up 40 Percent among Local Businesses

Feb 18th, 2011 | By
Facebook Marketing up 40 Percent among Local Businesses

40 percent more local businesses are using Facebook marketing to promote their services than a year ago, according to research released Tuesday by MerchantCircle. Search engine marketing using Google is also on the rise, the study found, but business owners still lack confidence in mobile marketing and group coupon services like Groupon, despite evidence of
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The Uptick in Retail Spending Could Be Bad News for Small Business

Feb 17th, 2011 | By
The Uptick in Retail Spending Could Be Bad News for Small Business

The National Retail Federation expects retail sales to rise this year, by the largest percentage in five years. But consumers remain extremely cautious about parting with their hard-earned dollars and if small business owners don’t seize the moment they may lose the biggest opportunity in years. A media insider warns that the clock is already
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Eminem Super Bowl Ad Kicks Off Chrysler Marketing Makeover

Feb 7th, 2011 | By
Eminem Super Bowl Ad Kicks Off Chrysler Marketing Makeover

Chrysler kicked off a new marketing campaign with a third-quarter Super Bowl Sunday ad featuring Detroit rapper Eminem. The ad, called “Born of Fire,” spotlighted the 2011 Chrysler 200 and unveiled a new tagline, “Imported from Detroit.” Chrysler launches its new marketing and advertising campaign this month. The campaign highlights a renovation of the brand’s
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Publicist Reveals Secrets of Super Bowl Sized PR Exposure

Feb 3rd, 2011 | By
Publicist Reveals Secrets of Super Bowl Sized PR Exposure

In her new book, Breaking Your Own News: Using the Media to Spread Your Message and Grow Your Business! Gehring combines her significant media acumen, journalism background and management experience into a press release game plan that will work for anyone. From publicity basics to press release sample templates and exacting interview preparation the book is the perfect playbook to quickly master the who, what, when, where, and how of getting media coverage.



Google Stings Bing, Bing Buzzes Back

Feb 1st, 2011 | By
Google Stings Bing, Bing Buzzes Back

A Google corporate sting operation against rival search engine Bing has caught Bing gathering user information to duplicate Google’s search results, Google alleged Tuesday, as reported by Search Engine News. In response, Bing corporate VP Harry Shum admitted to this practice but dismissed it as legitimate market research, and accused Google of pulling a “spy-novelesque”
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Google Offers Local Coupon Service to Rival Groupon

Jan 23rd, 2011 | By
Google Offers Local Coupon Service to Rival Groupon

Google is beta-testing a local coupon service called Google Offers that will rival services such as Groupon and LivingSocial, the social media news site Mashable reported Thursday, citing a leaked Google fact sheet. The fact sheet’s information has since been confirmed by Google. Groupon works like this: Groupon emails subscribers offers to participate in deal-of-the-day
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Interview with Personal Branding Expert Dan Schawbel

Jan 7th, 2011 | By
Interview with Personal Branding Expert Dan Schawbel

Becky Cortino to Interview Personal Branding Expert Dan Schawbel, International Best-selling Author On January 13, personal branding expert and international best-selling Me 2.0 author Dan Schawbel will discuss his Personal Branding predictions for 2011 with host Becky Cortino, and how to set yourself apart in the marketplace with effective marketing strategies and using Social Media
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