Diary of a Wimpy Kid Sequel Opens This WeekendMar 26th, 2011 | By Roy Rasmussen | Category: Art and Entertainment
The comedy sequel Diary of a Wimpy Kid: Rodrick Rules opens this weekend. The film hopes to capitalize on the success of last year’s predecessor, which grossed $75.7 million.
The Diary of a Wimpy Kid series tells stories from the journal of Greg Heffley, who begins the series as an unpopular middle school student. Greg’s misguided schemes to become popular propel him through a series of comedy misadventures, accompanied by his best friend Rowley Jefferson. Greg is terrorized by his older brother Rodrick, from the title of the new film.
The Diary of a Wimpy Kid film series is based on a novel series by bestselling author Jeff Kinney. Kinney is a cartoonist and the creator of Poptropica, a popular online children’s game. The Poptropica site FunBrain.com spawned the Diary of a Wimpy Kid series in online serial format in 2004. The first book was published in 2007. There are currently five books in the series.
The film series is produced by Color Force, an independent studio formed by former Disney executive Nina Jacobson, in association with Dune Entertainment. The new film is directed by veteran animator David Bowers, whose credits include animation work on Who Framed Roger Rabbit and directing duties on adaptations of the manga/anime classic Astro Boy. 20th Century Fox is distributing the film.
Greg Heffley is played by 13-year-old actor Zachary Gordon, who already has many credits and several awards to his name, ranging from roles on adult comedies and dramas like Desperate Housewives and 24 to cartoon work dubbing the voices of Puppy Paws, Gil the Bubble Guppy, Batman, Aqualad, and Iron Man. Greg’s best friend Rowley is played by Robert Capron, who recently appeared in The Sorceror’s Apprentice. Rodrick is played by Devon Bostick, who costarred in the drama Adoration. Also appearing are Rachael Harris as Greg’s mom and Peyton R. List as Holly Hills, a girl Greg is trying to impress. Most of the major cast are reprising roles from the original movie.
If the new film does well, a third film in the series is expected.