Limitless Leads Friday Box Office with $6.6 MillionMar 19th, 2011 | By Roy Rasmussen | Category: Art and Entertainment
The action techno-thriller Limitless jumped out ahead at the box office Friday, pulling in an estimated $6.6 million. Newcomers Paul and The Lincoln Lawyer also performed strongly in what was otherwise a Friday dominated by holdovers.
Limitless tells the story of Eddie Morra, an unemployed writer who suddenly gains financial success after taking an experimental drug called NZT that gives him heightened intelligence and confidence. Morra’s new financial aptitude attracts the attention of businessman Carl Van Loon, who sees Morra as a way to make money. But Morra’s success also attracts the attention of assassins who pursue him for the NZT. Evading hitmen, his drug supply begins to run low, which is when he discovers that NZT has side effects.
Limitless is based on Irish writer Alan Glynn’s novel The Dark Fields. The screenplay was adapted by producer Leslie Dixon, who previous did Mrs. Doubtfire, The Thomas Crown Affair, and the remakes of Freaky Friday and Hairspray. Director Neil Burger’s previous credits include Interview with the Assassin and The Illusionist.
The starring role of Morra is played by Bradley Cooper, known as Will Tippin from Alias and Faceman from the movie version of The A-Team. Morra’s girlfriend is played by Australian actress Abbie Cornish, who has been recognized for her work in such films as Somersault and Bright Star. Carl Van Loon is played by Robert De Niro, who is currently producing the CBS crime drama Rookies, and is due to appear later this year in the action film The Killer Elite.
Limitless is distributed by Relativity Media, also currently distributing Battle: Los Angeles, which topped the box office last week and continued to hold the #2 spot Friday with $4.5 million.
Also performing strongly Friday were new films Paul, a comedy starring British duo Simon Pegg and Nick Frost of Shaun of the Dead fame, which came in third with $4.4 million; and mystery suspense thriller The Lincoln Lawyer, starring Matthew McConaughey, which came in fifth with $4.1 million, just behind holdover Rango, which took in $4.3 million. Other holdovers occupied the remaining top 10 spots.